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Where coaches, healers and consultants write their way to clear, confident marketing — and great clients!


You’re awesome at your work.

You help your clients make their lives better. They love you for it. And you love what you do. There’s just one catch:

  •  You want to be consistent, but aren’t
  •  You get clients from word-of-mouth or referrals, but now’s the time to proactively promote your work
  •  You’ve got so many ideas, what do you do first?
  •  When it comes to marketing, you don’t trust yourself (which is weird, because you teach your clients how to trust themselves)
  •  There are so many marketing strategies out there – you aren’t sure which ones are right for you

Okay, maybe there’s more than one catch. Fair enough. Everything is optional, but around here we handle issues the way you eat an elephant: one bite at a time. So if whether you’ve been making yourself bananas with endless rounds of rewrites and revisions or your creative juices are backed up like old plumbing, you’re in luck. I’ve got just the thing to help you.

Hey, listen: Effective marketing is IMPOSSIBLE to create by working alone.

I’m Stella Orange, a professional copywriter whose writing has generated millions of dollars in sales. I’ve written campaigns for New York Times bestselling authors, mega coaches, and one-person online shops. I’ve sold chocolate, sensuality, Tarot card classes, executive leadership, early childhood education… you name it, I’ve probably written marketing and sales copy about it.

With a resume like that, you probably think I’m pretty smart, right? You may even think I spend all day writing, silently writing golden words like some 21st century hermit. But the truth is, I have a lot of ideas that I DON’T use in my marketing. And I don’t always knock it out of the park. But I have two magical tools that most coaches, healers and consultants don’t. One, I have a community of colleagues to run my writing and ideas past, who give me constructive feedback and suggestions for making it better. And two, I know that writing marketing isn’t about being perfect – it’s about showing up, shutting up and writing it – and then getting it out into the world so I can test it and tweak it until it gets the results I’m after.

So I’m curious: would you like these two magical tools in your business, too?

Meet Write Club:

A community of coaches, healers and consultants on a mission to get better at marketing – together

Write Club is a community where business owners create, discuss, find their own voice in, and learn to think intelligently about their marketing. In a nutshell, here’s what we are about:

Shut Up And Write sessions

The first 3 Mondays of every month, we hop on video conference to Shut Up And Write together for 90 minutes. SUAW sessions help members get articles written, send emails they’ve been putting off, and strengthen your marketing practice in a powerful way!

Two places to get useful feedback

Ask for feedback on your ideas, find an accountabilibuddy or member-led Shut Up And Write session, or celebrate a win on the private Facebook forum. Talk through your biggest marketing challenge in a monthly Ask Stella Anything call. Problem smash!

The Stella Orange Training Library

With more than 144+ pages of examples, lessons, and tips and over 12 hours of video trainings, brush up on your skills or learn  to write a new project. Even if you only did 2 lessons, it would be worth the entire price of your membership.

Accountabilibuddies, Allies and Colleagues

Meet your next accountabilibuddy. Pop in to a monthly Master Class for live training with one of Stella’s top notch colleagues. Build relationships with like-minded business owners who cheer you on and may even collaborate with you on a project. The best part of Write Club is the people!

What’s the Schedule?

Shut Up And Write

First 3 Mondays
3 – 4:30pm EST

Master Class calls

Third Wednesday
3 – 4pm EST

(Also recorded)

Ask Stella Anything calls

Third Monday
1 – 2 pm EST

(Also recorded)

The Write Club Member Forum is available 24/7 and we also have several member-led Shut Up And Write sessions running during the week (one in Europe and the Middle East!) to make sure you can find a time that works for your schedule.

Get your sweet hiney in Write Club:

The community for people on a mission to shut up and write their way to clear, consistent and confident marketing

Your Write Club membership includes the Shut Up And Write sessions, community, support, and guidance you need to create clients by focusing on your writing and marketing message. Become a member today, and you’ll be grandfathered in at the current price. Your membership fee will remain the same for as long as you’re part of Write Club – even if the price goes up in the future!

Monthly

12 Payments of
$147*
 Join now!

All Member Benefits

*charged 30 days apart

Yearly - Best Value!

Full Payment
$1500
 Join now!

All Member Benefits + deep savings for other writing labs and LIVE in-person workshops!

To protect the quality of collaboration and conversation in the Club, I insist on a 12-month commitment when you join Write Club. After your first year, your membership renews month-to-month and you can cancel at anytime.

Write Club sets you up for clarity and confidence  as you spread the word about your work, no matter what life throws at you

Here’s what some of our members have to say, in their own words….


Why I Shut Up And Write…

Stella provides so much love and support to not only help you become a better writer, but a better person – and that’s a win-win in growing your business!

-Karen Costello, LLC | http://karenanncostello.com/

 

Why I Shut Up And Write…

Write Club is a community full of business owners who understand that a business is built through relationships – and it’s where I go to surround myself, and write with, like-minded people.

-Rena Reiser | http://towardsahealthybalance.com/

 

Why I Shut Up And Write…

I am here in Write Club to learn how to best write copy for my business AND have the fire under my ass to get it done!

-Sunny McMillan | http://www.goldenoversoul.com/

 

The Write Club Methodology:

 Step #1 – Get intentional about who you serve and how you do business

Get clear about who you LOVE working with (and who you don’t). Refuse to use traditional ‘pain-based’ marketing to get people to hire you.

Step  #2 – Decide your marketing message

Decide WHO you want to ‘call in’ with your marketing, what your #1 promise is, what makes you unique in the marketplace. Create a Message Playbook and then stick to it.

Step #3 – Use the recipe

Whether you’re making a video, website, flier, email campaign, opt in page or postcard, all marketing uses the same 4 ingredients. Learn the recipe and then use it!

Step #4 – Create in community

Run your stuff past colleagues and allies for feedback, to make sure you’re on the right track. Save time, heartache and energy by working in collaboration!

In a world filled with online classes, there’s only one Shut Up And Write:

 

Three times a month, the crew hops on a 90-minute shut up and write session via videoconference. After a quick Pep Talk to get you in the zone, we mute everyone and get stuff done. Just think of how much YOU will get done, if you shut up and wrote with us every week. Get consistent with us!

What does your membership include?

Your Write Club membership gets you so much more than training in how to write for your business. Here are just a few of your benefits – and they start now!

Shut Up And Write sessions

Show up and get your writing done in a focused, positive space

The Stella Orange Training Library

Get tips, tricks and pointers for writing the 12 most popular projects with skill and delight

Craft Your Message Playbook

Answer these 7 questions and write them down for a consistent message – everywhere!

Members-only online group

Ask for feedback, find a buddy, learn what’s working now

Ask Stella Anything calls

Run your ideas past Stella every month to get clear and stay on track

Master Class trainings

Lifestyle and business experts teach every month to keep you at the top of your game

Exclusive invites and deals

Find out about in-person events we don’t tell everyone about – and get the best rates on Stella Orange programs and special offers.

 

Write Club will help you build your ‘WRITING MUSCLE’… one step at a time

Your Write Club membership includes access to more than twelve hours of video trainings and 144+ pages of Writing Guides, copywriting skills, project outlines and successful project examples from real life business owners. Look for the link to the Training Library in the Members Area!

Writing Skills:

  • How to write about results (not your process)
  • How to write bullet lists
  • How to write great content
  • How to ‘sell’ your free session
  • How to write a great headline
  • How to connect with gourmet clients in writing
  • How to write a subject line
  • How to write effective calls to action
  • How to catch attention in your copy
  • How to position yourself as different
  • How to introduce yourself quickly and effectively

Writing Projects

  • How to craft a clear compelling cocktail line
  • How to write a 100 word bio and name your initial session
  • How to write a flier for your talk or workshop
  • How to write a talk that leads to business
  • How to write a 3 email sequence that sells your free sessions
  • How to create an Awesome Free Gift that grows your list
  • How to write an opt in page for a free gift or call
  • How to write a rock solid promo email – Part I
  • How to write a rock solid promo email – Part II
  • How to establish or refine your newsletter & blog habit
  • How to set up your world for bottomless inspiration and habitual success
  • How to create or upgrade your Powerful Story
  • How to write about your offer in a fresh, exciting & different way

You know you belong with us in Write Club:

The community for people on a mission to create clear, confident, consistent marketing — and great clients!

Your Write Club membership includes the Shut Up And Write sessions, community, support, and guidance you need to create clients by focusing on your writing. Become a member today, and you’ll be grandfathered in at the current price. Your membership fee will remain the same for as long as you’re part of Write Club – even if the price goes up in the future!

Monthly

12 Payments of
$147*
 Join now!

All Member Benefits

*charged 30 days apart

Yearly - Best Value!

Full Payment
$1500
 Join now!

All Member Benefits + deep savings for other writing labs and LIVE in-person workshops!

To protect the quality of collaboration and conversation in the Club, I insist on a 12-month commitment when you join Write Club. After your first year, your membership renews month-to-month and you can cancel at anytime.

Here’s what our members have to say about the Write Club community:

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Frequently-Asked Questions:


Show up to Shut Up And Write. Ask questions at the Ask Stella Anything calls. See every challenge or disappointing result in your marketing as an opportunity to ‘Learn One Thing.’ Lean on the group and learn how to think about marketing. Stella will show you how.

Many of our members find that when they improve the quality of their content and get more consistent in sharing it with their audience, they get more requests for initial sessions and even people directly asking to work with them! How much is a new client worth to you? If it’s $1,500 — or more — you can very easily make a return on your Write Club investment.

People making a lot more money than me told me I’m a fool for insisting that you commit to a whole year when you join Write Club. I gave this a lot of thought. But at the end of the day, I believe that developing copywriting skill and message clarity, like developing any muscle, takes consistency, practice, and time.

It is also my intention to keep the quality of our membership and the conversation high. So I get that this isn’t for everyone, and may not be for you. And that’s okay.

Coaches. Healers. Consultants. Speakers. People who have been in business for years, and people who are just getting started. This is for people who LOVE the idea of creating marketing in community. For people who learn by taking risks and trying stuff out. For people who want to find their OWN way to effectively market their business.

Not here. But you can ask me questions and run your ideas past me on the monthly calls and on the forum… and meet writing partners for your own regular meeting and copy exchange.

The first thing you should write is your Message Playbook. This will help you decide your marketing message and be clear and consistent in all your communications. From there, we will help you figure out what to work on next, personalized to your business. Come to an Ask Stella Anything call or post on the Members Forum.

Want MORE  Shut Up And Write?

Join a member-led Shut Up And Write and get even more done!

Name:

Anne Tipton | Handle Your Back End

Website:

handleyourbackend.com

Why come to Shut Up and Write with me:

My double dose of Shut Up and Write is perfect to finish up those bigger projects you’ve been setting aside!

Sessions:

One Saturday a month from 10am – 1:15pm (two back to back sessions with a 15m break in between)

Name:

Christy Harvey | The Alchemist’s Heart

Website:

thealchemistsheart.com

Why come to Shut Up and Write with me:

Shut up and write with me because you have GOT to see the ceiling in my octagon treehouse. And my hats. My lucky hats are awesome.

Sessions:

Rogue Pop-Up Sessions

Name:

Aninia | Embodied Collaboration

Website:

aninia.dk

Why come to Shut Up and Write with me:

Taking time to focus in the middle of the week and the middle of the day to create an anchor of clarity to collect (and express) your thoughts to share with your clients.

Sessions:

International Shut Up and Write – Wednesdays 11am GMT (7am EDT or 6am EST)

You taught me how to connect with others

For the past two years, I’ve been completely tied up in my underwear over what to call my business, who to serve, what to offer, and how to present myself. Working with you was the catalyst I needed to stop worrying and start creating. You gave me templates, tools, and a process for crafting my message and my programs. And thanks to your kooky sense of humor, off the charts creativity, and no nonsense instruction, you actually made writing fun! Thank you, Stella, for teaching me how to connect with others through my writing — and for helping me get out of my own way in the process.

-Ann Wolter | The Healthy Lush | http://www.wolterwellness.com

Stella helped me to nail down my ideal client and showed me how showing my personality would actually help me attract her.

One of my biggest challenges in my messaging has been answering the question of whether I could really be myself. Working with Stella Orange helped me learn that the question was a resounding YES! Stella helped me to nail down my ideal client and showed me how showing my personality would actually help me attract her. I now receive regular phone calls for speaking opportunities from ladies who say, “Dr. Nadia, I too am a pop of pink in a sea of navy blue and I’d love for you to come speak to my group.” Thank you Stella for helping me to find my voice. I now get to do what I love and work with amazing clients in the process.

-Dr. Nadia Brown | Doyenne Leadership | http://doyenneleadership.com

I now have 3 extra hours in my week!

When I first joined Stella’s workshop, I was spending four or five hours working on each newsletter I sent out. Using her method, I wrote my next newsletter in less than two. The quality is still good, and I now have 3 extra hours in my week! Her workshops are fabulous as well as fun.

-Pat LaDouceur, PhD | Counseling and Neurofeedback | http://www.LaDouceurMFT.com

I just finished something that I'd been trying to complete for a year -- it feels AMAZING!

I just posted my Awesome Free Gift on my website — and it feels AMAZING!!!!!!!!! Thank you Stella Orange and everyone for the push and the inspiration! The best part about this is that the more I write, the clearer I get (particularly on results) and the easier it is to talk about with real humans. In fact, I just got a new client yesterday who said, and this is a direct copy-paste, “I have been considering talking to a financial adviser about how to get myself a game plan, but I’d feel much more comfortable speaking to you since you specialize in working with people just like me.

-Rebecca Selkowe | http://www.rebeccaeve.com

I had 7 people in 36 hours sign up to talk about working with me

I had a very profound experience on our last call of how Stella is able to lean right into the energy field of the person she is working with, and call forth their real voice, their most natural authentic expression. So what she comes up with usually gets a response like “Yeah, that’s it-so obvious—that’s just how I would have said it” I posted the piece that I worked on with Stella on Facebook yesterday. I didn’t even really work on it–I just wanted to post it as an experiment. Since yesterday I have had 457 people look at it and seven–SEVEN people in a day and a half signing up for my discovery session. This never happened before. I’m kind of stunned. Thank you Stella.

-Shayla Wright | http://www.barefootjourneys.net

I now have a sense of how what I write will be received my people

[After working with Stella], I have more confidence in my writing. I just sat down to write a blog post, and it just flowed out of me. I have a stronger sense of how what I am writing will be received by my people. I used to be embarrassed to show people my writing. Not anymore–and that has helped me really focus on my writing skills. It’s eliminated tons of stress. I used to get so stressed out and freaked out, just sitting down to write my copy. And writing launches REALLY used to freak me out. I used to feel so out of control, everything was last minute. I didn’t even believe it was possible to have copy that was so clear (and that’s actually helped me develop my content + curriculum too).

-Summer Bock | Fermentationist and creator of Gut Rebuilding | http://www.summerbock.com

Projects that used to take days now take an hour

You said something incredible to me during our last call. I told you that I can’t/don’t write and you told me that yes, I am a writer. I stopped telling myself that I wasn’t and it completely changed my world. Writing has been profoundly easier. My inner voice literally says, “you’re a writer! Shut up and write.” Projects that normally took days to draft, I’m now able to spit out in an hour. Thank you for helping me adjust my self talk.

-Chandra Scott | http://chandrascott.com

I feel confident in my ability to write copy that gets my message out there.

Before working with Stella, I was completely paralyzed by the fear of writing my website and newsletter. Now, after completing the lab, I feel confident in my ability to write copy that gets my message out there to my prospects. I reference the material I learned in that lab literally every single week. Thank you Stella for teaching me what I didn’t know that I didn’t know!

-Jenna Dodge | CrossFit Business and Wealth Expert

I can finally get my personality on paper!

I’m a Naturopathic Doctor so this writing and putting myself out there was honestly not easy for me. Stella works like no other …she has a rare quality of helping the words flow right out of you like a beautiful waterfall, even if you have never written in your life. My patients, friends and colleagues have commented that my writing is professional, as well as educational yet edgy and fun. Thank you Stella for capturing my personality, my education and my heart and helping me put it to paper…. for millions of readers now. Don’t wait, contact her office today. I’m sure the world needs to hear your message too.

A big hug Stella!

-Dr. Lana M. Kontos, N.D. | Inspired by Wellness | http://www.inspiredbywellness.com

It’s way more than copywriting

Using the skills I learned with you, I had 3000 people sign up for my telesummit. And I exceeded last year’s sales!

It’s great to feel like you can bring yourself to what you’re doing – even be a little goofy. You once said to me, “Laurie, you’re way more fun than your emails and sales pages.” So it’s been exciting for me that when I put those emails, sales pages, and posts out there, they are quality, AND they are me. They may not resonate with everyone, but my tribe gets it and that’s the goal.

I just wrote a keynote presentation for an upcoming event. I’ve done keynotes before, but after working with you, Stella, something totally different “popped out.” I was more myself. This is what I learned from you. It’s way more than copywriting. It’s even bigger than my message. Be yourself.

-Laurie Dupar, PMHNP, RN, PCC | Nurse Practitioner and Credentialed ADHD Coach | http://www.CoachingforADHD.com