Write Club with Stella Orange

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The community for people on a mission

to shut up and write their way to more clients


 

You’re already good at so many things.

You know how to help your clients improve their lives. You know how to talk to and be in relationship with other human beings. You know how to keep your customers happy.

You may even know how to speak in public, write a book, or have conversations that win you business.

Now it’s time to take everything you know and figure out how to communicate it — clearly, conversationally, and consistently.

Because that is what will create more clients for your good work.

 

What’s the catch?

Most coaches, healers and self-employed professionals are HORRIBLE at shutting up and writing. They procrastinate. They talk about their ‘blocks’ and limiting beliefs. They beat themselves up for what they aren’t doing.

Why? Doesn’t matter.  But here’s what does: shutting up and writing your way off this dead end road. Because when you show up, shut up, and do the work, magic happens.

With apologies to poet Emily Dickinson: The best way out is through.

News flash: Working alone isn’t working for you.

I’m Stella Orange, a professional copywriter whose writing has generated millions of dollars in sales. I’ve written campaigns for New York Times bestselling authors, mega coaches, and one-person online shops. I’ve sold chocolate, sensuality, Tarot card classes, executive leadership, early childhood education… you name it, I’ve probably written about it.

Along the way, I’ve developed an unusual method to help coaches, healers, and self-employed professionals create serious improvements to their income, clientele and lifestyle, by focusing on their writing. It’s called Shut Up And Write.

The Shut Up And Write method, in 5 steps:

Have conversations with 5 prospective clients every week

Conversations with prospective clients is the fastest way to create clients. Know how to talk with people!

Establish your Shut Up And Write habit

Schedule yourself for 30-90 minutes of shut up and write time every week. Make a list of your questions or things you need to do!

Decide your marketing message

Before you write another word for you business, write your Message Playbook. Stay on message!

Nurture your relationship with your audience

Between emails, videos, and talks, you have a lot of options. Pick your platform and boost the quality of your content!

Ask prospective clients for conversations

When you take care of your audience, they will take care of you. Now that you’ve nurtured the relationship, ask for business!

Shut Up And Write sets you up for strong, long-term success, no matter what life throws at you

Here’s what some of our members have to say, in their own words….


Why I Shut Up And Write…

Stella provides so much love and support to not only help you become a better writer, but a better person – and that’s a win-win in growing your business!

-Karen Costello, LLC | http://karenanncostello.com/

 

Why I Shut Up And Write…

Write Club is a community full of business owners who understand that a business is built through relationships – and it’s where I go to surround myself, and write with, like-minded people.

-Rena Reiser | http://towardsahealthybalance.com/

 

Why I Shut Up And Write…

I am here in Write Club to learn how to best write copy for my business AND have the fire under my ass to get it done!

-Sunny McMillan | http://www.goldenoversoul.com/

 

Introducing Write Club:

The community for people on a mission to shut up and write their way to more clients

Your Write Club membership includes the Shut Up And Write sessions, community, support, and guidance you need to create clients by focusing on your writing. Become a member today, and you’ll be grandfathered in at the current price. Your membership fee will remain the same for as long as you’re part of Write Club – even if the price goes up in the future!

 

Monthly
12 Payments of
$147*
 Join now!

All Member Benefits

*charged 30 days apart

Yearly - Best Value!
Full Payment
$1500
 Join now!

All Member Benefits + limited edition mug and sweat band!

Plus: deep savings for other writing labs and LIVE in-person workshops!

To protect the quality of collaboration and conversation in the Club, I insist on a 12-month commitment when you join Write Club. After your first year, your membership renews month-to-month and you can cancel at anytime.

What’s been holding you back?

When it comes to writing about your work, most coaches, healers and self-employed professionals are all challenged by the same things. While many of them will choose to ‘go it alone’… it’s probably because they’ve never thought through how expensive it is to keep doing so. Take a look at how working alone costs more than a Write Club membership, with none of the benefits:

Haven't sent your list anything since last summer?

Working Alone:

Put off sending it for 5 more months

Write Club:

Go to the next Shut Up And Write and create  a personal note and tip that you send immediately

Rather scrub your toilet than ask for business in an email?

Working Alone:

Keep putting it on your to do list for 11 months and feel bad about it the whole time

Write Club:

Go to the Project Training Library and watch the ‘How to write a basic promo email’ lesson and print out the writing guide.

Not sure about your marketing message?

Working Alone:

Wait to do that speaking spot or follow up with that opportunity for 8 months.

Write Club:

Do Craft Your Message Playbook lab in an afternoon (regularly $697; FREE with your Write Club membership) and DECIDE.

Wrote something, but aren't sure if you're on the right track?

Working Alone:

Ask that free Facebook group with the people who mean well, but don’t really give useful feedback?

Write Club:

Post 24/7 to our friendly and wise community of coaches, healers, and professionals to ask for advice

Dreading writing a big long sales page to promote your next retreat?

Working Alone:

Spend hours on it, only to have it not work all that well

Write Club:

Show up to an Ask Stella Anything call, where she tells you, “why not just write a flier instead?”

Told by an expert that you 'must' do something gross to grow your business?

Working Alone:

Compromise your values to sell stuff

Write Club:

Discover what you stand for, and refuse to use manipulative sales and marketing tactics

Comparing yourself to other people online?

Working Alone:

Shrinking so no one sees you being not good enough

Write Club:

Reach out to your accountabilibuddy, who shares what she did to move past it

 

And because Write Club delivers a first-class experience for less, when you become a member you will also receive these juicy, NO FLUFF bonuses:

The Craft Your Message Playbook writing lab

In this 5-session class, Stella will walk you through the 7 elements of your money-making message for your business. You’ll complete the class with a printable Message Playbook for your business, and the confidence and clarity to communicate more powerfully than ever before!

The How-To Writing Library

Your Write Club membership also includes exclusive access to more than twelve hours of video trainings and 144+ pages of Writing Guides, copywriting skills, project outlines and successful project examples from real life business owners. This is a treasure chest of How To lessons, writing exercises, ‘how to think as you write’ tips and so much more! Available anytime you need it, these lessons used to sell for $2,700 – but they’re yours with your Write Club membership:

Writing Skills
  • How to write about results (not your process
  • How to write bullet lists
  • How to write great content
  • How to ‘sell’ your free session
  • How to write a great headline
  • How to connect with gourmet clients in writing
  • How to write a subject line
  • How to write effective calls to action
  • How to catch attention in your copy
  • How to position yourself as different
  • How to introduce yourself quickly and effectively
Writing Projects
  • How to craft a clear compelling cocktail line
  • How to write a 100 word bio and name your initial session
  • How to write a flier for your talk or workshop
  • How to write a talk that leads to business
  • How to write a 3 email sequence that sells your free sessions
  • How to create an Awesome Free Gift that grows your list
  • How to write an opt in page for a free gift or call
  • How to write a rock solid promo email – Part I
  • How to write a rock solid promo email – Part II
  • How to establish or refine your newsletter & blog habit
  • How to set up your world for bottomless inspiration and habitual success
  • How to create or upgrade your Powerful Story
  • How to write about your offer in a fresh, exciting & different way

Invite to 2017 One Story event – Buffalo

Most coaches, healers and self-employed professionals make people feel inadequate, stuck, or struggling to sell their stuff. But there’s actually a BETTER way to market your business. Find out what it is at this intimate and life-changing event, October 20-22, 2017 in Buffalo, New York. This workshop is invite-only and not open to the public. (As a member of Write Club, you’ll be invited; please note your ticket is not included in your membership).

Join Write Club

Get better at writing web pages, emails, opt in pages and newsletters so you consistently create more fans, leads and clients!

Become a member today, and you’ll be grandfathered in at the current price. Your membership fee will remain the same for as long as you’re part of Write Club – even if the price goes up in the future!

 

Monthly
12 Payments of
$147*
 Join now!

All Member Benefits

*charged 30 days apart

Yearly - Best Value!
Full Payment
$1500
 Join now!

All Member Benefits + limited edition mug and sweat band!

Plus: deep savings for other writing labs and LIVE in-person workshops!

Here’s the small print (we’ve enlarged it so you don’t miss it!): I insist on a 12-month commitment when you first join Write Club, because I intend to protect the quality of the collaboration and discussion in the group.

After that, your membership renews monthly and you can leave at any time. But you’ll find that writing and developing your projects in community is so much better and more lucrative, you won’t want to go!

Here’s what our members have to say about the Write Club community:

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Frequently-Asked Questions:

There are at least 10 Shut Up And Write sessions every month. Commit to how many you’ll attend, then put them in your calendar. Show up, write, and focus on asking for business in everything you write. If you aren’t sure where to start or what to write next, post on the Members forum or come to an Ask Stella Anything call.

Many of our members find that when they improve the quality of their content and get more consistent in sharing it with their audience, they get more requests for initial sessions and even people directly asking to work with them! How much is a new client worth to you? If it’s $1,500 — or more — you can very easily make a return on your Write Club investment.

People making a lot more money than me told me I’m a fool for insisting that you commit to a whole year when you join Write Club. I gave this a lot of thought. But at the end of the day, I believe that developing copywriting skill and message clarity, like developing any muscle, takes consistency, practice, and time.

It is also my intention to keep the quality of our membership and the conversation high. So I get that this isn’t for everyone, and may not be for you. And that’s okay.

Mentors. Teachers. Healers. Speakers. Weight loss coaches. Business advisors. Therapists. Marketing teachers. Intuitives. Fitness pros. People who have been in business for 15 years, and people who are just getting started. People running multi-six figure businesses, and those who just want to make a few hundred dollars more a month.

Not here. But you can ask me questions and run your ideas past me on the monthly calls and on the forum… and meet writing partners for your own regular meeting and copy exchange.

The first thing you should write is your Message Playbook. This will help you decide your marketing message and be clear and consistent in all your communications. From there, we will help you figure out what to work on next, personalized to your business. Come to an Ask Stella Anything call or post on the Members Forum.

 

You taught me how to connect with others

For the past two years, I’ve been completely tied up in my underwear over what to call my business, who to serve, what to offer, and how to present myself. Working with you was the catalyst I needed to stop worrying and start creating. You gave me templates, tools, and a process for crafting my message and my programs. And thanks to your kooky sense of humor, off the charts creativity, and no nonsense instruction, you actually made writing fun! Thank you, Stella, for teaching me how to connect with others through my writing — and for helping me get out of my own way in the process.

-Ann Wolter | The Healthy Lush | http://www.wolterwellness.com

Write Club is for you if…

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You’re a seasoned business owner, who’s tired of wasting time writing emails, webinar opt in pages, or talks that DON’T create clients

You’re newer in business and want to systematically craft your message and build a consistent newsletter, blog, or writing habit

You write newsletters, blogs, or posts but never actually ASK your readers for business!

You’re in another business building program but aren’t getting strong, clear guidance you love about the copywriting piece

Write Club is NOT for you if…

thumbs-down

You don’t have a business

You need to go into debt to pay for this

You don’t care about people

You don’t do the work

You’re a whiner

What’s the Schedule?

Shut Up And Write

First 3 Mondays
3 – 4:30pm EST

Master Class calls

Third Wednesday
3 – 4pm EST

(Also recorded)

Ask Stella Anything calls

Third Monday
1 – 2 pm EST

(Also recorded)

 

The Write Club Member Forum is available 24/7 and we also have several member-led Shut Up And Write sessions running during the week (one in Europe and the Middle East!) to make sure you can find a time that works for your schedule.

 

You are invited!

Our member-led Shut Up And Write captains want YOU!

Name:

Liz Sumner | Productivity Coach

Website:

lizsumner.com

Why come to Shut Up and Write with me:

The SU&W structure is brilliant. It’s “habit not mood.” The partnership is amazing. I know where I’m supposed to be every Wednesday morning. It works.

Name:

Anne Tipton | Handle Your Back End

Website:

handleyourbackend.com

Why come to Shut Up and Write with me:

My double dose of Shut Up and Write is perfect to finish up those bigger projects you’ve been setting aside!

Name:

Christy Harvey | The Alchemist’s Heart

Website:

thealchemistsheart.com

Why come to Shut Up and Write with me:

Shut up and write with me because you have GOT to see the ceiling in my octagon treehouse. And my hats. My lucky hats are awesome.

Stella's production lab gave me the push I needed

I’m someone who needs structure and accountability to get things done, and Stella’s production lab gave me the push I needed. The training materials with templates and examples are priceless. The opportunity to meet and interact with others on the FB forum was helpful in nailing my message and a better understanding of my ideal client.

-Donna Park | Park Places

I now have 3 extra hours in my week!

When I first joined Stella’s workshop, I was spending four or five hours working on each newsletter I sent out. Using her method, I wrote my next newsletter in less than two. The quality is still good, and I now have 3 extra hours in my week! Her workshops are fabulous as well as fun.

-Pat LaDouceur, PhD | Counseling and Neurofeedback | http://www.LaDouceurMFT.com

I just finished something that I'd been trying to complete for a year -- it feels AMAZING!

I just posted my Awesome Free Gift on my website — and it feels AMAZING!!!!!!!!! Thank you Stella Orange and everyone for the push and the inspiration! The best part about this is that the more I write, the clearer I get (particularly on results) and the easier it is to talk about with real humans. In fact, I just got a new client yesterday who said, and this is a direct copy-paste, “I have been considering talking to a financial adviser about how to get myself a game plan, but I’d feel much more comfortable speaking to you since you specialize in working with people just like me.

-Rebecca Selkowe | http://www.rebeccaeve.com

I had 7 people in 36 hours sign up to talk about working with me

I had a very profound experience on our last call of how Stella is able to lean right into the energy field of the person she is working with, and call forth their real voice, their most natural authentic expression. So what she comes up with usually gets a response like “Yeah, that’s it-so obvious—that’s just how I would have said it” I posted the piece that I worked on with Stella on Facebook yesterday. I didn’t even really work on it–I just wanted to post it as an experiment. Since yesterday I have had 457 people look at it and seven–SEVEN people in a day and a half signing up for my discovery session. This never happened before. I’m kind of stunned. Thank you Stella.

-Shayla Wright | http://www.barefootjourneys.net

My Personal 100% Risk‐Free Guarantee

guaranteed-orange

I want you to be MORE than satisfied with your decision to join Write Club. You have 30 days from your date of purchase to experience Shut Up And Write and the Write Club community. If it’s not for you, just email me before 30 days is up and I’ll refund your payment in full. So buy with confidence – and trust that you are getting a first class experience at a great price.

Buy with confidence – I stand behind my programs 100%!

Join Write Club

Kick procrastination to the curb and get better at writing what creates fans, leads and clients for your business!

Become a member today, and you’ll be grandfathered in at the current price. Your membership fee will remain the same for as long as you’re part of Write Club – even if the price goes up in the future!

Monthly
12 Payments of
$147*
 Join now!

All Member Benefits

*charged 30 days apart

Yearly - Best Value!
Full Payment
$1500
 Join now!

All Member Benefits + limited edition mug and sweat band!

Plus: deep savings for other writing labs and LIVE in-person workshops!

Yoo hoo! I do insist on a 12-month commitment when you first join Write Club, because I intend to protect the quality of the collaboration and discussion in the group.

After that, your membership renews monthly and you can leave at any time. But you’ll find that writing and developing your projects in community is so much better and more lucrative, you won’t want to go!

Here’s what our members have to say about the Write Club community:

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Still haven’t signed up?

Maybe you want a personal invitation.

Hey, you.

Thank you for reading down to the very bottom.

I’ll tell you this: Write Club isn’t for everyone.

Over the years, I’ve asked a handful of people to leave.

They told me they were wasting their money, and who was I to argue?

They didn’t show up to Shut Up And Write. They didn’t watch the How To writing lessons. They didn’t participate in the forum. They didn’t show up to a call and ask for help.

The lesson? Don’t waste your money on Write Club.

Instead, take advantage of the feast that’s been laid out for you here.

We will celebrate all progress.

We will throw you a party when you write a turd.

We will talk about how your business is going and what you need to write next.

We will high five you when, after 4 months of showing up to shut up and write, you *finally get the breakthrough you came for.*

The only thing we can’t do is do the work for you.

You gotta do the work.

If you do the work, I’ll show you the way. Deal? Good. Now, I personally invite you to join us for Write Club.

Keep up the good work,

Stella Signature

I now have a sense of how what I write will be received my people

[After working with Stella], I have more confidence in my writing. I just sat down to write a blog post, and it just flowed out of me. I have a stronger sense of how what I am writing will be received by my people. I used to be embarrassed to show people my writing. Not anymore–and that has helped me really focus on my writing skills. It’s eliminated tons of stress. I used to get so stressed out and freaked out, just sitting down to write my copy. And writing launches REALLY used to freak me out. I used to feel so out of control, everything was last minute. I didn’t even believe it was possible to have copy that was so clear (and that’s actually helped me develop my content + curriculum too).

-Summer Bock | Fermentationist and creator of Gut Rebuilding | http://www.summerbock.com

Projects that used to take days now take an hour

You said something incredible to me during our last call. I told you that I can’t/don’t write and you told me that yes, I am a writer. I stopped telling myself that I wasn’t and it completely changed my world. Writing has been profoundly easier. My inner voice literally says, “you’re a writer! Shut up and write.” Projects that normally took days to draft, I’m now able to spit out in an hour. Thank you for helping me adjust my self talk.

-Chandra Scott | http://chandrascott.com

I feel confident in my ability to write copy that gets my message out there.

Before working with Stella, I was completely paralyzed by the fear of writing my website and newsletter. Now, after completing the lab, I feel confident in my ability to write copy that gets my message out there to my prospects. I reference the material I learned in that lab literally every single week. Thank you Stella for teaching me what I didn’t know that I didn’t know!

-Jenna Dodge | CrossFit Business and Wealth Expert

I can finally get my personality on paper!

I’m a Naturopathic Doctor so this writing and putting myself out there was honestly not easy for me. Stella works like no other …she has a rare quality of helping the words flow right out of you like a beautiful waterfall, even if you have never written in your life. My patients, friends and colleagues have commented that my writing is professional, as well as educational yet edgy and fun. Thank you Stella for capturing my personality, my education and my heart and helping me put it to paper…. for millions of readers now. Don’t wait, contact her office today. I’m sure the world needs to hear your message too.

A big hug Stella!

-Dr. Lana M. Kontos, N.D. | Inspired by Wellness | http://www.inspiredbywellness.com

It’s way more than copywriting

Using the skills I learned with you, I had 3000 people sign up for my telesummit. And I exceeded last year’s sales!

It’s great to feel like you can bring yourself to what you’re doing – even be a little goofy. You once said to me, “Laurie, you’re way more fun than your emails and sales pages.” So it’s been exciting for me that when I put those emails, sales pages, and posts out there, they are quality, AND they are me. They may not resonate with everyone, but my tribe gets it and that’s the goal.

I just wrote a keynote presentation for an upcoming event. I’ve done keynotes before, but after working with you, Stella, something totally different “popped out.” I was more myself. This is what I learned from you. It’s way more than copywriting. It’s even bigger than my message. Be yourself.

-Laurie Dupar, PMHNP, RN, PCC | Nurse Practitioner and Credentialed ADHD Coach | http://www.CoachingforADHD.com

I can’t believe how quickly I got it all done

After spending months going around in circles trying to write the copy for my website, I finally decided that I couldn’t do it by myself and needed some help. That is where Stella came in – she provided me with the structure and instruction to set me on the right path.

I simply can’t believe how quickly I got it all done. Even though there were a “few” re-writes of my pages, when it was all done & dusted, it was relatively easy….the hardest parts were knowing where & how to start – once I knew that, I was “off like a rocket.” I now have a completed website that I am proud of and not only a new found confidence in my writing skills but a wonderful feeling of achievement after months of frustration.

-Kym Hanna | VA2U | http://www.va2u.com.au