Write Club with Stella Orange

 

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The club where smart people doing good work get their marketing written faster, bolder and more profitably!


You’re already good at so many things.

You know how to help your clients improve their lives. You know how to talk to and be in relationship with other human beings. You know how to keep your customers happy.

You may even know how to speak in public, write a book, or have conversations that win you business.

Now it’s time to take everything you know about your good work and relating to people and become a clearer, more consistent, more compelling communicator – not just one person at a time… but with a bigger audience of most likely buyers around the world who are waiting for you!

Unfortunately, most entrepreneurs write their copy alone, in a state of second-guessing and self-doubt

The majority of entrepreneurs today work alone. They’re in their heads, worried about making a mistake, doubting their own judgment, and at war with themselves… pushing to “get it done” while resisting the whole damn process.

It’s easy to see why so many entrepreneurs write one failed project after another, without much success or satisfaction.

It’s because no one’s got their backs! No one is giving them notes and feedback about their strategy… or what resonates in their message (and what doesn’t). They don’t have anyone to read their copy and tell them – with love – it’s confusing, unbelievable or boring… and then make a simple suggestion for how to fix it.

Hello, over there. I’m Stella Orange

stella-headshot-2014-altI’m the founder and creative director of a copywriting shop that teaches entrepreneurs how to write for humans, not search engine robots.

Because no matter what they internet marketers tell you about strategy, conversion rates, a Million Dollar Fill-in-the-Blank Headline Formula or how to grow your list to 10,000 people… knowing how to touch, move and inspire people is still the whole ball game.

Here’s what you need to know about me:

  • I know that effective marketing and copywriting is about relating to people in an uncommon and generous way. Using your real personality and voice. Quirks and all.
  • I believe that a lot of marketing copy is total crap set up to make people feel inadequate in a weird attempt to get them to buy stuff.
  • So I’ve made it my job to figure out how to write sales copy that empowers and inspires my readers…even as it sells. As a result, I’ve built a profitable business that funds my lifestyle (that includes socking $70K a year into my retirement nut so that I don’t have to work after 55), written multiple five figure and six figure online launches, and helped my clients fix broken marketing campaigns that internet marketing gurus and life-coaches-calling-themselves-business-coaches swore should work, but didn’t.

Also?

  • I started my business from zero. I’ve built my mailing list from zero. My tolerance for lying, hype, and people who are out of integrity is zero.

So let’s talk about this OTHER way to write clear, effective, profitable marketing, shall we?

When it comes to learning how to write copy that wins you business WITHOUT making people feel inadequate to get the sale, here is my #1 Secret:

#1: Practice

(Oh… were you waiting for me to say something magical? I just did. But only because I believe that Action is Magic. If you do too, then I hope you’ll consider joining us in Write Club. We’re action-magical in there, too.)

Introducing Write Club:

Where entrepreneurs practice writing copy that wins them business without making people feel inadequate to get the sale

Become a member today, and you’ll be grandfathered in at the current price. Your membership fee will remain the same for as long as you’re part of Write Club – even if the price goes up in the future!

Monthly
12 Payments of
$147*
 Register Now!

All Member Benefits

*charged 30 days apart

Yearly - Best Value!
Full Payment
$1500
 Register Now!

All Member Benefits + limited edition mug and sweat band!

Plus: deep savings for other writing labs and LIVE in-person workshops!

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Please note that I must insist on a 12-month commitment when you first join Write Club, because I intend to protect the quality of the collaboration and discussion in the group.

After that, your membership renews monthly and you can leave at any time. But you’ll find that writing and developing your projects in community is so much better and more lucrative, you won’t want to go!

Everything you need to write copy that wins you business without making people feel inadequate to get the sale

Shut Up & Write sessions

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This is the backbone of Write Club. This is where the gold is. Show up with a clear intention of what you need to write, then shut up and get it done. Held live on videoconference for 90 minutes, 3 times a month. Part ritual and part workout, your regular attendance is all but guaranteed to make you more focused, disciplined and gentle with yourself about your creative process. WARNING: showing up and doing your work has been known to more clients and income!

Exclusive, private members-only community

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Writing your copy and putting yourself out there in the world tends to kick up new clients, opportunities, plus wetter, wilder challenges and questions. We talk about all those things on the Write Club forum. Connect with your next accountability partner. Learn which online strategies are working best now. Run your bullet points or headline past the group for gut-shot feedback.

Monthly Ask Stella Anything calls

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With all this support and structure helping you get your writing done, you’ll probably have questions. Not sure what to write next? Bored with your own newsletter? Need to talk out your list build strategy? Ask Stella and get the answer you need to move forward.

Monthly Master Class trainings & vault

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Each month, Stella hosts a Master Class training with a guest teacher, or hosts it herself. This is your chance to improve your skills and knowledge on hot topics in marketing, business, and lifestyle. You’ll also get access to the Master Class vault, with recordings of previous sessions.

BONUS: Exclusive Access to Stella’s Project Training Library

Your Write Club membership also includes exclusive access to more than twelve hours of video trainings and 144+ pages of Writing Guides, copywriting skills, project outlines and successful project examples from real life business owners. Stella took the top 12 writing skills and the top 12 projects and put together what you need to know to get them done right. The Project Training Library is available anytime you need it, used to be part of a $2,700 program and includes:

 

Copywriting Skills
  • How to write about results (not your process).
  • How to write bullet lists.
  • How to write great content they can use right away
  • How to sell your free session
  • How to write a great headline with or without a headline formula
  • How to connect with gourmet clients in writing
  • How to write a subject line that gets your emails read
  • How to write effective and quirky calls to action
  • How to catch the right people’s attention in your copy
  • How to position yourself as different and the one they want to work with
  • How to write results-driven bullet lists
Projects
  • How to craft a clear & compelling cocktail line, 100 word bio, and name for your initial session
  • How to write a flier for your talk or workshop
  • How to write a talk that leads to business
  • How to write a 3 email sequence that sells your free sessions
  • How to create an Awesome Free Gift that grows your list
  • How to write an opt in page for a free gift or call
  • How to write a rock solid promo email – Part I
  • How to write a rock solid promo email – Part II
  • How to establish or refine your newsletter & blog habit
  • How to set up your world for bottomless inspiration and habitual success
  • How to create or upgrade your Powerful Story
  • How to write about your offer in a fresh, exciting & different way

Join Write Club

Get your marketing written faster, bolder and more profitably!

Become a member today, and you’ll be grandfathered in at the current price. Your membership fee will remain the same for as long as you’re part of Write Club – even if the price goes up in the future!

Monthly
12 Payments of
$147*
 Register Now!

All Member Benefits

*charged 30 days apart

Yearly - Best Value!
Full Payment
$1500
 Register Now!

All Member Benefits + limited edition mug and sweat band!

Plus: deep savings for other writing labs and LIVE in-person workshops!

payment-panel-badge

Here’s the small print (we’ve enlarged it so you don’t miss it!): I insist on a 12-month commitment when you first join Write Club, because I intend to protect the quality of the collaboration and discussion in the group.

After that, your membership renews monthly and you can leave at any time. But you’ll find that writing and developing your projects in community is so much better and more lucrative, you won’t want to go!

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Frequently-Asked Questions:

Commit to how many Shut Up & Write sessions you’ll attend every month. That’s your pace car.

When you show up to Shut Up & Write, make a habit of training yourself to ask, “what is my #1 goal for my business, and what writing do I need to make that happen?”

If you aren’t clear, make it your business to ask for help on the forum or an Ask Stella Anything call. Write the thing and get it out there. Learn one thing. Then figure out the next thing you need to write, and rinse and repeat.

People making a lot more money than me told me I’m a fool for insisting that you commit to a whole year when you join Write Club. I gave this a lot of thought. But at the end of the day, I believe that developing copywriting skill and message clarity, like developing any muscle, takes consistency, practice, and time.

It is also my intention to keep the quality of our membership and the conversation high. So I get that this isn’t for everyone, and may not be for you. And that’s okay.

No sweat. We broadcast each session two more times, later in the week.

Mentors. Teachers. Healers. Speakers. Weight loss coaches. Business advisors. Therapists. Marketing teachers. Intuitives. Fitness pros. People who have been in business for 15 years, and people who are just getting started. People running multi-six figure businesses, and those who just want to make a few hundred dollars more a month.

Not here. But you can ask me questions and run your ideas past me on the monthly calls and on the forum… and meet writing partners for your own regular meeting and copy exchange.

Unlike other copywriting programs that have everyone learn the same project at the same time, Write Club is designed to be a resource no matter what you are working on.

We follow a “not all writing projects are appropriate for all businesses” rule, and so if you aren’t sure what to work on, just ask and we’ll help you get your head on straight.

When we say Write Club gives you first class for less, we mean it! With your membership, you’ll also get these great bonuses:

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Nail your moneymaking message in Stella’s most popular production lab ever!

Because the first step to creating clear, powerful copy is to nail your moneymaking message, you’ll get yearlong access to my lab that shows you how to do just that. Craft Your Message walks you through a series of questions to help you make decisions and get clear about who you are and why the market wants it. Your message evolves as you do; so this is one tool you’ll use again and again! (Regularly $200)

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50% off our popular Write Your Website course.

When you join Write Club, you’ll also get 50% off my popular Write Your Website lab, where I walk you through how to write a great Homepage, Services page, and About page. You can do this lab when you’re ready anytime during the year, so there’s no rush. AND you’ve got the Q&A calls and Facebook forum to help you nail your copy and get your questions answered in real time! (Regularly $697).

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Crush Writer’s Block: The Massive Action Plan Workshop

We really want you to take us to the cleaners on your investment in Write Club. So to help you do it, you’ll get an invitation to Stella’s workshop “Massive Action Plan: How to Set Yourself Up To Get More Done and Enjoy Doing It” just for Write Club members. We’re talking productivity tools, simple ways to get and stay creative, and time management tricks for the rest of us.

You taught me how to connect with others

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For the past two years, I’ve been completely tied up in my underwear over what to call my business, who to serve, what to offer, and how to present myself. Working with you was the catalyst I needed to stop worrying and start creating. You gave me templates, tools, and a process for crafting my message and my programs. And thanks to your kooky sense of humor, off the charts creativity, and no nonsense instruction, you actually made writing fun! Thank you, Stella, for teaching me how to connect with others through my writing — and for helping me get out of my own way in the process.

-Ann Wolter | The Healthy Lush | http://www.wolterwellness.com

Write Club is for you if…

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You’re a seasoned business owner, who needs your writing to take less time and make more money

You’re newer in business and you want to build out your marketing materials, one step at a time

You’re in another business building program but aren’t getting strong, clear guidance around the writing piece

Write Club is NOT for you if…

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You think your business is “different”

You don’t have a business

You don’t know what you sell

You don’t care about people, you just want to sell

You’re a whiner

You don’t do the work

What’s the Schedule?

Shut Up & Write meets the first 3 Mondays of every month, 3-4:30PM EST.

New trainings are posted the first Friday of every month (and last year’s edition are available now)

Live Ask Stella Anything calls to ask questions about ANY project you are working on are typically the third Monday of the month 1-2PM EST.

(Live in a far away timezone? No sweat. Post your questions on the forum or use us as an excuse to get up early or stay up late).

Stella's production lab gave me the push I needed

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I’m someone who needs structure and accountability to get things done, and Stella’s production lab gave me the push I needed. The training materials with templates and examples are priceless. The opportunity to meet and interact with others on the FB forum was helpful in nailing my message and a better understanding of my ideal client.

-Donna Park | Park Places

I now have 3 extra hours in my week!

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When I first joined Stella’s workshop, I was spending four or five hours working on each newsletter I sent out. Using her method, I wrote my next newsletter in less than two. The quality is still good, and I now have 3 extra hours in my week! Her workshops are fabulous as well as fun.

-Pat LaDouceur, PhD | Counseling and Neurofeedback | http://www.LaDouceurMFT.com

I just finished something that I'd been trying to complete for a year -- it feels AMAZING!

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I just posted my Awesome Free Gift on my website — and it feels AMAZING!!!!!!!!! Thank you Stella Orange and everyone for the push and the inspiration! The best part about this is that the more I write, the clearer I get (particularly on results) and the easier it is to talk about with real humans. In fact, I just got a new client yesterday who said, and this is a direct copy-paste, “I have been considering talking to a financial adviser about how to get myself a game plan, but I’d feel much more comfortable speaking to you since you specialize in working with people just like me.

-Rebecca Selkowe | http://www.rebeccaeve.com

I had 7 people in 36 hours sign up to talk about working with me

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I had a very profound experience on our last call of how Stella is able to lean right into the energy field of the person she is working with, and call forth their real voice, their most natural authentic expression. So what she comes up with usually gets a response like “Yeah, that’s it-so obvious—that’s just how I would have said it” I posted the piece that I worked on with Stella on Facebook yesterday. I didn’t even really work on it–I just wanted to post it as an experiment. Since yesterday I have had 457 people look at it and seven–SEVEN people in a day and a half signing up for my discovery session. This never happened before. I’m kind of stunned. Thank you Stella.

-Shayla Wright | http://www.barefootjourneys.net

My Personal 100% Risk‐Free Guarantee

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I want you to be MORE than satisfied with your decision to join Write Club. You have 30 days from your date of purchase to experience Shut Up & Write and the Write Club community. If it’s not for you, just email me before 30 days is up and I’ll refund your payment in full. So buy with confidence – and trust that you are getting a first class experience at a great price.

Buy with confidence – I stand behind my programs 100%!

Join Write Club

Kick procrastination to the curb and win more clients by the magic of getting your copy good enough, done, and out into the world!

Become a member today, and you’ll be grandfathered in at the current price. Your membership fee will remain the same for as long as you’re part of Write Club – even if the price goes up in the future!

Monthly
12 Payments of
$147*
 Register Now!

All Member Benefits

*charged 30 days apart

Yearly - Best Value!
Full Payment
$1500
 Register Now!

All Member Benefits + limited edition mug and sweat band!

Plus: deep savings for other writing labs and LIVE in-person workshops!

payment-panel-badge

Yoo hoo! I do insist on a 12-month commitment when you first join Write Club, because I intend to protect the quality of the collaboration and discussion in the group.

After that, your membership renews monthly and you can leave at any time. But you’ll find that writing and developing your projects in community is so much better and more lucrative, you won’t want to go!

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Still haven’t signed up?

Maybe you want a personal invitation.

Hey, you. If you’re still reading this, I must be doing something right.

But I’m curious, why haven’t you joined Write Club?

Maybe you just want to see how I end a sales page.

Here’s what I know for sure – I know a lot of successful people. And none of them got where they are without help.

Sure, you can save a few shekels a month if you don’t join Write Club.

Maybe you could do your Shut Up & Write sessions on your own (many of our members do this, too).

But when you write alone, it’s easier to cheat.

It’s easier to give up.

It’s easier to procrastinate.

And you miss the opportunity to connect and learn how other people respond to your copy, so you can improve it.

Also? Knowing how to write so people resonate and buy is a revenue-generating skill. This isn’t some creative writing or journaling workshop. This is a community that has our sights set on learning how to write to make money. You know?

So, that said, I want to personally invite you to join us for Write Club.

Keep up the good work,

Stella Signature

I now have a sense of how what I write will be received my people

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[After working with Stella], I have more confidence in my writing. I just sat down to write a blog post, and it just flowed out of me. I have a stronger sense of how what I am writing will be received by my people. I used to be embarrassed to show people my writing. Not anymore–and that has helped me really focus on my writing skills. It’s eliminated tons of stress. I used to get so stressed out and freaked out, just sitting down to write my copy. And writing launches REALLY used to freak me out. I used to feel so out of control, everything was last minute. I didn’t even believe it was possible to have copy that was so clear (and that’s actually helped me develop my content + curriculum too).

-Summer Bock | Fermentationist and creator of Gut Rebuilding | http://www.summerbock.com

Projects that used to take days now take an hour

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You said something incredible to me during our last call. I told you that I can’t/don’t write and you told me that yes, I am a writer. I stopped telling myself that I wasn’t and it completely changed my world. Writing has been profoundly easier. My inner voice literally says, “you’re a writer! Shut up and write.” Projects that normally took days to draft, I’m now able to spit out in an hour. Thank you for helping me adjust my self talk.

-Chandra Scott | http://chandrascott.com

I feel confident in my ability to write copy that gets my message out there.

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Before working with Stella, I was completely paralyzed by the fear of writing my website and newsletter. Now, after completing the lab, I feel confident in my ability to write copy that gets my message out there to my prospects. I reference the material I learned in that lab literally every single week. Thank you Stella for teaching me what I didn’t know that I didn’t know!

-Jenna Dodge | CrossFit Business and Wealth Expert

I can finally get my personality on paper!

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I’m a Naturopathic Doctor so this writing and putting myself out there was honestly not easy for me. Stella works like no other …she has a rare quality of helping the words flow right out of you like a beautiful waterfall, even if you have never written in your life. My patients, friends and colleagues have commented that my writing is professional, as well as educational yet edgy and fun. Thank you Stella for capturing my personality, my education and my heart and helping me put it to paper…. for millions of readers now. Don’t wait, contact her office today. I’m sure the world needs to hear your message too.

A big hug Stella!

-Dr. Lana M. Kontos, N.D. | Inspired by Wellness | http://www.inspiredbywellness.com

It’s way more than copywriting

Laurie-Dupar

Using the skills I learned with you, I had 3000 people sign up for my telesummit. And I exceeded last year’s sales!

It’s great to feel like you can bring yourself to what you’re doing – even be a little goofy. You once said to me, “Laurie, you’re way more fun than your emails and sales pages.” So it’s been exciting for me that when I put those emails, sales pages, and posts out there, they are quality, AND they are me. They may not resonate with everyone, but my tribe gets it and that’s the goal.

I just wrote a keynote presentation for an upcoming event. I’ve done keynotes before, but after working with you, Stella, something totally different “popped out.” I was more myself. This is what I learned from you. It’s way more than copywriting. It’s even bigger than my message. Be yourself.

-Laurie Dupar, PMHNP, RN, PCC | Nurse Practitioner and Credentialed ADHD Coach | http://www.CoachingforADHD.com

I can’t believe how quickly I got it all done

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After spending months going around in circles trying to write the copy for my website, I finally decided that I couldn’t do it by myself and needed some help. That is where Stella came in – she provided me with the structure and instruction to set me on the right path.

I simply can’t believe how quickly I got it all done. Even though there were a “few” re-writes of my pages, when it was all done & dusted, it was relatively easy….the hardest parts were knowing where & how to start – once I knew that, I was “off like a rocket.” I now have a completed website that I am proud of and not only a new found confidence in my writing skills but a wonderful feeling of achievement after months of frustration.

-Kym Hanna | VA2U | http://www.va2u.com.au